Determine the revenue and profit potential for products and services. Simulate the revenue and profit potential for marketed products or services. Start by reading and researching,  then experiment with case studies on proven products. Customize the simulation for your own virtual corporation. 

You are responsible for marketing, and capacity expansion decisions to maximize your company's cumulative profit over the next 5 or 7 or 10 years. If you misinterpret the market, you will be ousted. Period.

Learn how businesses can use their strategic resources to develop a brand. In this business simulation, you are the brand manager for a newly developed product. You are responsible for building the brand rapidly within the constraints set. You will need to build both awareness of the brand among consumers and gain repeat customers that say good things about your brand.

You lead a small development team responsible for creating a division. Leadership in action, you are responsible for setting goals, coaching your team, holding meetings, and hiring or layoffs. You can even delegate some of your personal tasks to your team, if you like. But if you fail, you will be fired!

Learn all about supply chain management. Is managing the supply chain "becoming a bit like rocket science"? Find out for yourself what it takes to succeed in this arena, or so you think!

Experiment with new strategies for growing a high-technology business. You will learn through experience how to manage a portfolio of products across multiple product lifecycles. Learn how to use financial data to make pricing and product line decisions. Experience how your decisions can have consequences many years into the future!

A difficult simulation! The goal is to developing an effective pricing strategy against an aggressive competitor. All things being equal, would you be crushed?

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